MVPindex® and Umbel® Announce Merger, Create First-Ever Solution for Total Social Audience Measurement in the Sports and Entertainment Industries
15 02 2018
AUSTIN, Texas, Feb. 15, 2018 -- Industry leaders MVPindex® and Umbel® today announced the merger of the two companies, reinventing the way the entire sports and entertainment ecosystem – from brands and agencies to properties and talent – measures the value and impact of their digital marketing spend, including sponsorships and social media campaigns.
MVPindex Co-Founders Shawn Spieth (L) and Kyle Nelson (R). Spieth will serve as President and Chairman of the new venture with Umbel while Nelson will become Chief Marketing Officer.
The new entity will combine MVPindex's industry-leading social media measurement and valuation platform with Umbel's innovative solution for collecting and segmenting first-party data to deliver highly targeted activations and campaigns. Together, they will serve nearly 140 of the top brands, agencies, media companies, teams, leagues and venues, providing clients with a dynamic and comprehensive solution for understanding...
Virtual Press Office Exhibitor Profiles: North American International Toy Fair 2018 Part 2
15 02 2018
NEW YORK, Feb. 15, 2018 -- The following event roundup from Virtual Press Office is a list of featured exhibitors for Toy Fair 2018, a show for all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages, which takes place from February 17-20 at the Jacob K. Javits Convention Center in New York City.
Toy Fair 2018 press kits, news releases and photos are available on the Official Online Press Office, managed by Virtual Press Office/Cision PR Newswire: http://toyfair.vporoom.com/
Toy Fair 2018 press kits on Virtual Press Office
littleBitsBooth #3263Press Kit: toyfair.vporoom.com/littleBitslittleBits is the New York-based technology company that is empowering everyone to create inventions, large and small, with a platform of easy-to-use electronic building blocks. Our innovative building blocks snap together with magnets to unleash creativity and allow anyone to engage in powerful hands-on learning in STEAM.
Mecca Design and Production Unveils Custom Broadcast Desk for TCU's Sports Broadcasting Program
15 02 2018
Fort Worth-Arlington, TX February 15, 2018 - Mecca Design & Production, a custom exhibit fabrication company based in Dallas, along with Digital Resources, reveal a custom news set desk for the Sports Broadcasting Department at TCU in Fort Worth, Texas. Mecca designed and fabricated the aluminum framing/skeleton of the desk and customized the finishes with the client’s sustainable, striking choice of Torzo Tiikeri (usually a flooring) plus violet and opalescent solid surface elements to complete the piece to fit right in with the bold TCU backdrop. Tiikeri’s unique tiger-like stripes come from strands of recycled sorghum straw in the panels. The Department of Television, Film, and Digital Media offers a major in sports broadcasting and/or journalism at TCU within the Bob Schieffer College of Communication.According to Mecca Design & Production’s Kenneth Mecca, “It’s great to utilize unique and sustainable products to create a highly visible element for TCU’s Sports Broadcasting...
In-Vehicle Networking Market: Revenue, Price and Gross Margin Research Report 2025
14 02 2018
San Francisco, CA -- 02/13/2018 -- Global In-vehicle Networking Market: SnapshotThe global in-vehicle networking market is envisioned to gain an imposing impetus while riding on the performance of connecting several functions of a vehicle, including control and communication. With every innovation in the automobile sector, vehicles are becoming increasingly electrified. As a result, there could a surging introduction of electronic functionality in vehicles for enhancing their environmental, comfort, and safety performances. Advanced driving assistance system (ADAS) and other novel consumer applications in the automobile sector are predicted to fortify the growth of the market in the near future.Advanced in-vehicle networking solutions offer more than just connectivity, control, and communication. New systems such as higher bus voltages and speeds could be enabled with the application of in-vehicle networking solutions. Higher bus voltages possess the ability to advance energy and electrification...
Wearable Sensors Market Demand, Profit and Industry Key Factor Analysis by 2020; Says InvenSense Inc., Analog Devices Inc., Infineon Technologies
13 02 2018
Pune, India -- 02/13/2018 -- Global Wearable Sensors Market is expected to grow with a CAGR of 46.6% in terms of value and 26.2% in terms of volume.Wearable sensors can be used in different sports and occasion. Wearable devices are gaining attention in research activities. Increasing adoption of different type of wearable devices in healthcare and fitness is one of the major driver of this market. With the miniaturization model and falling prices, more number of sensors are expected to be in use in the forecast period. These sensors are used in many of the different devices like watch, smart phones, VR headsets, jewelry and many more.The key factor for the growth of the market is small size, easy of handling and low cost. Motion sensors are the widely used type of wearable devices. A motion sensor is a device that can sense physical movement and used in the fitness activity. The global wearable sensors devices market is majorly driven by increasing prevalence of diseases like diabetes,...
Food and Beverage Manufacturers Primed for Growth, Positioned for Success with NetSuite
13 02 2018
NEW YORK, Feb. 13, 2018 -- SUITECONNECT, Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, today announced that three food and beverage manufacturers have implemented the NetSuite SuiteSuccess Manufacturing edition, enabling their businesses to grow, scale and adapt to change at the pace of modern business. Aspire Food Group, which raises crickets for a wide variety of uses including high protein snacks and food additives, Dyla, maker of Forto all natural ready-to-drink coffee shots and Stur water flavor enhancers, and PUR, a fast-growing manufacturer of aspartame-free gum, were all able to take advantage of NetSuite's decades of experience with thousands of manufacturers to get their businesses up and running quickly with a leading cloud ERP system.
Food and beverage manufacturers like Aspire, Dyla and PUR confront a wide array of challenges that can...
Pre-Market Technical Scan on Personal Products Equities -- Herbalife, Kimberly-Clark, Nu Skin Enterprises, and Unilever
13 02 2018
NEW YORK, Feb. 13, 2018 --
WallStEquities.com strives to bring the best free research to the investment community. Today we are offering reports on HLF, KMB, NUS, and UL which can be accessed for free by signing up to www.wallstequities.com/registration. On Monday, February 12, 2018, US markets saw broad based gains with all sectors finishing the trading sessions in green. Major US indices were also bullish at the close of yesterday's session. The NASDAQ Composite ended the day at 6,981.96, up 1.56%; the Dow Jones Industrial Average edged 1.70% higher, to finish at 24,601.27; and the S&P 500 closed at 2,656.00, up 1.39%. This Tuesday morning, WallStEquities.com looks at the performance of these four Personal Products stocks: Herbalife Ltd (NYSE: HLF), Kimberly-Clark Corp. (NYSE: KMB), Nu Skin Enterprises Inc. (NYSE: NUS), and Unilever PLC (NYSE: UL). All you have to do is sign up today for this free limited time offer by clicking the link below.
1000Bulbs.com Partners with Texas Motor Speedway
13 02 2018
1000Bulbs partners Texas Motor Speedway, extending its affiliation with NASCAR and increasing fan engagement.
GARLAND, Texas February 13, 2018
1000Bulbs.com has joined the Business Acceleration Club program launched by Texas Motor Speedway. The company is one of only 25 companies to be included in this exclusive organization that features a diverse range of members, from mid-size businesses to Fortune 500 companies. The club creates the unique opportunity to develop a network of local business contacts, as well as on-site marketing and customer engagement at the largest sports venue in Texas with a capacity of over 190,000 people.
“NASCAR is well-known for its intensely loyal fan base,” comments Kim Pedersen, CEO of 1000Bulbs.com, “The club gives our company opportunity to strengthen relationships with local customers and vendors by connecting through our support of their favorite sport.”
Texas Motor Speedway debuted the Business Acceleration Club with a soft roll-out for...
“Brand Under Fire” Goes Behind the Scenes and into the War Rooms of International Crisis Management
12 02 2018
AUSTIN, Texas--(BUSINESS WIRE)--The Fukushima nuclear disaster. Penn State University after Paterno and Sandusky. Aruba following the disappearances of Natalee Holloway and Robyn Gardner. What do all of these things have in common?
Business leaders who embraced the digital era to navigate complex crises, and the team of crisis experts who supported them, led by Jeff Hunt.
Hunt’s new book, Brand Under Fire: A New Playbook for Crisis Management in the Digital Age, goes behind the scenes of these crises and many other notable events to share best practices from the business leaders and the counselors who solved them. It illustrates why it is essential for leaders to insist on collaboration between boards, legal teams, communications directors, and the C-suite, and ultimately implores those in charge to re-examine their beliefs about effective crisis management and change their approach to preparation.
“Crisis” is all relative. What might be insignificant to one business could devastate...
Fan Engagement Expert from TGSM to Participate in National Sports Forum Tech Tank on February 11th
10 02 2018
Jenn Piorkowski will be participating in the National Sports Forum's Tech Tank on behalf of Tailgating Sports Marketing. Jenn is an expert in Fan Engagement.
Our world-first solutions offer technology that has been previously used inside the stadium, but not outside in the tailgating lots. This gives us a unique opportunity to learn more about a very specific target market, and your biggest fans!
LAKE WYLIE, S.C. February 10, 2018
Tailgating Sports Marketing’s Sales and Marketing Director, Jenn Piorkowski, will be presenting in the 2018 National Sports Forum Tech Tank. National Sports Forum Tech Tank will take place on Sunday, February 11, 2018 from 3:00 pm – 5:00 pm. The National Sports Forum Tech Tank is designed to showcase new, innovative technologies and companies to teams, sports properties, and agencies. Tailgating Sports Marketing will be presenting their world-first, interactive marketing platform in the Ticket Sales & Strategy category. The platform captures...
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